Marketing Management

Target Groups

	President
	Sales and marketing manager
	Key account managerSchlüsselkunden-Manager
	product manager


Objectives

You will

	be well acquainted with the importance of an intensified
	orientation for markets and customers
	learn new marketing methods, tools and instruments
	work on multidimensional marketing concept through an
	international case study with real data


Methods

	speech / training, interaction, workshop, group dynamic
	learning
	mind sessionsz.B. Workshops, um neue Ideen im Business zu gewinnen , individual and collective feed back
	brain gymGehirngymnastik, z.B. zur Erhöhung der Gehirnfrequenz und damit zur Verbesserung der Gehirnleistung


Contents

Multidimensional integrated international marketing
Workshop

Through a global case study, a marketing strategy will be realized live
e.g.
	Customer oriented Marketing
	Strategic Marketing
	Visionary Marketing
	Operative Marketing
	Global Marketing
	Euro-Marketing
	Regional Marketing
	Product Marketing
	CIM MarketingCustomer Integratet Marketing
	Bench marking
	Service Marketing
	Mimetic Marketing
	Direct Marketing
	Data Marketing
	Call Center Management / Telemarketing
	Profit Marketing
	e-Marketing


Please contact us for the detailed program !